What is a current state analysis?
It answers the question “where are we now?”. Strategy tells you where you're going, but without an honest picture of the starting point the plan rests on assumptions. Growth companies have many, because daily work moves faster than anyone can step back.
What does it cover?
- Growth: which areas, such as strategy, finance, customer insight, offering, sales, marketing, roles or processes, limit growth most.
- Profitability: where margin leaks along the money journey from sales and pricing to costs and cash.
- Management: where the leadership team sees the company alike and where differently.
- AI and automation: which repetitive work to automate first.
Why are interviews the core?
Figures tell you what happened. People tell you why. When the CEO and key people are interviewed with the same questions, differences in view come out without anyone having to voice them in a meeting. These are often the most valuable findings.
How long does it take?
A study that takes months is outdated before it's finished. The Current State Analysis is done in one working week: CEO interview on Monday, key people on Tuesday, analysis on Wednesday and Thursday, and results on Friday, first with the CEO and then the whole leadership team.
What should it deliver?
- one thing to start with and three things to fix, with actions
- a picture of where margin leaks
- a shared management view: where you agree and where you don't
- the order for adopting AI
FAQ
How does a current state analysis differ from strategy?
The analysis shows where the company is now and what holds it back. Strategy decides where it's going and with which choices. The analysis is a good starting point for strategy work.
How much does a current state analysis cost?
It depends on scope. The Current State Analysis costs €4,650 excl. VAT and includes interviews with the CEO and four key people, analysis, debriefs and a follow-up call.